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Using GPS, internet, a mobile device and mini-projector street vendors can download and display motion advertising on urban surfaces based on their current location. Ads can contain QR-Codes (make your own) which could require the ad vendor to get passerbys to scan the code with their mobile phone and visit a special mobile web page (to perhaps capture information) before the vendor is credited. In this way vendors can earn money in a pay-per-scan model for ad-hoc urban media ads. To limit fraud, the mobile phone scan can link directly to a SMS message from the phone from which the service would reply to the phone with the URL. This way only unique mobile phone numbers are counted as a scan. Advertising can also be done in a ’street-team’ deployment with these mini-ad projector setups.
June 25th, 2008 at 12:30 am
Still a bit off I would imagine, unless aggressively pushed sooner. Tech should be available rather soon.